Understanding the human drama of transformation
Most transformation fails because it treats people like variables in a spreadsheet. I help you I help you see what's really happening and change it
Here's the pattern I saw repeatedly in 20 years of financial services: brilliant strategies failing because nobody understood the human dynamics underneath.
Not the plan. The people. The unspoken tensions. The middle managers caught between what leadership wants and what their teams can actually do. The resistance that looks like incompetence but is actually fear.
That's where Crescer comes in.
Crescer: Built for what actually works
Crescer means "to grow" in Portuguese. But growth doesn't come from better strategy decks.
It comes from understanding what's really happening in your organization. Why your leadership team smiles and nods, then goes back to business as usual. Why that restructure didn't change anything. Why your culture initiative produced posters instead of different behavior.
I built a £50bn division at Man Group. I've led transformation at scale. And I learned that the difference between success and failure isn't the sophistication of your plan - it's whether you understand the human story underneath it.
We work with people and companies at inflection points: scaling, navigating leadership transitions, entering new markets, repositioning for the future. The strategy part is table stakes. The human part is where we excel.
The Crescer Difference
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We Speak Both Languages
I'm a transformation executive and an award-winning playwright. That's not a fun fact - it's why we see what others miss. We understand the narrative arc of change, who the real characters are in your story, and what's being said beneath what's being said in your leadership meetings.
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We Work Where Transformation Actually Happens
Between the boardroom and the frontline. Between the strategy and Monday morning. That messy middle where your best intentions meet organizational reality - that's our territory. We diagnose what's actually happening, not what the org chart says should be happening.
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We Make Culture Concrete
Culture isn't values posters. It's the unwritten rules, the political dynamics, the behaviors that get rewarded versus what the handbook says. We diagnose the patterns that are actually driving behavior and design interventions that shift them - with metrics, frameworks, and systematic approaches. Not hope.
How we work
Strategic Execution
Your strategy isn't the problem. The problem is everyone interprets it differently. We create clarity that survives translation from boardroom to breakroom - so your plan actually drives the outcomes you need.
Leadership Alignment
Your exec team agrees in the room, then returns to their silos and does what they were always going to do. We surface the real conflicts, build genuine alignment, and create accountability that actually sticks.
Cultural Agility
‘We need to change the culture' is what leaders say when they don't know what else to do. We figure out what specifically needs to shift, why people are resisting it, and how to move the behaviors that actually matter for your business.
Operational Excellence
Most operating models look beautiful in PowerPoint and collapse on contact with reality. We design for the organisation or situation you actually have, with the people you actually have, doing the work that actually needs doing.
Insights That Transform How You Lead
30 Second Leader
Weekly leadership insights delivered in the time it takes to make a coffee. One powerful principle. One actionable shift. Big impact.
A new episode every Wednesday.
Crescer Blog
Deep dives on transformation, strategy, culture, and growth. Practical insights from the front lines of organisational change.
The most recent posts include why most transformations stall in the middle.
Let’s talk about what’s really happening?
Not the strategy deck version. The truth about where you're stuck, what's not being said in your leadership meetings, and why your plans keep hitting the same walls.
Book a 60-minute conversation where we'll:
Surface what's actually blocking progress
Identify the human dynamics beneath the business problem
Clarify what needs to shift for transformation to stick
Give you insights you can use immediately. Whether we work together or not
Share a few details and we’ll be in touch within 24 hours to schedule your free strategy session.